ELSA FAIRY DRESSES

It is difficult to imagine a modern wardrobe of a young beauty without such an element as a dress. The dresses presented by the PlahtaUA brand are a whole new story of a girl's flourishing into an adult young person, the dresses grow and change the design together with their fans. The philosophy of the brand - dressing in happiness, and mother and daughter, their love for each other - is an infinite portion of happiness. If you want to create an exclusive outfit, or choose a ready-made bright dress for a special occasion - the ELSA FAIRY DRESSES range will definitely help. Today the brand offers three lines of products on the market of festive children's fashion: Kids Couture segment in its best traditions. These are luxurious dresses created according to the individual measurements of the customer, including individual design and author's ideas in a combination of materials, colors and textures. Fashion Story line that captivated hearts of young models, and that once on the catwalks of national and international levels is an explosion of beauty and impressions. Festive Classics - a line of products that is in demand among wholesale buyers of the brand A separate area of ​​development is the design and sewing of sets of dresses in the style of family look and school dresses. The history of creating a brand began relatively recently, in 2015, but each year of development is like a transition through several levels. In 2015, the future chief designer and author of the brand Iryna Mykytyuk began to study the trends of children's holiday fashion, namely girls. Representing the Chernivtsi region of Ukraine, it was almost impossible to avoid this. After three years of cooperation with other companies and feeling the lack of development, realizing her personal vision for children's dresses, Iryna Mykytyuk decided to create her own brand and register the trademark ELSA FAIRY DRESSES (PlahtaUA) A new stage of life has begun, creating your own creative space, finding partners, like-minded people, creating the first collection of dresses from PlahtaUA. The official birthday of the PlahtaUA brand is March 10, 2019. The first 20 models of dresses from ElsaFairy Dresses were presented in the Art Pier area, Kyiv. The mission of the PlahtaUA: dress in HAPPINESS, live in a world of charming Princesses and magic fairies. Brand slogan: DRESSING IN HAPPINESS Achievements 2019/2021: - presentation of the 2019 collection within the Main_people Fashion Week, 31.08, Lviv - presentation of the 2019 collection within the framework of Junior Fashion Week, October 13, Kyiv - presentation of the 2020 collection within the framework of the Ukrainian Fashion Industry Awards, December 27, Kyiv NOMINATION: Breakthrough of the Year - presentation of the 2020 collection within the framework of International Tbilisi Kids Fashion Week, 13.01, Tbilisi, Georgia - presentation of the 2020 collection within the framework of the Ukrainian Fashion Kids festival, June 27, Kyiv - presentation of the 2021 collection within the framework of Odessa Fashion Week, August 23, Odessa - participation and presentation of the collection of dresses HAUTE COUTURE in the framework of MILAN FASHION WEEK 2020, 28.09.2020 - FACE of the PR campaign of the 15TH ANNIVERSARY FASHION WEEK and the opening of ODESSA FASHION WEEK 2020, Odessa, 14-15.11.2020, Odessa - NOMINANT of the National Prize 2020 of the All-Ukrainian Association of the Fashion Industry Category: «BRAND OF THE YEAR. CHILDREN'S CLOTHING" - BREAKTHROUGH OF THE YEAR AWARD. BRAND OF THE YEAR. CHILDREN'S CLOTHING "in Ukraine, December 3, 2020, Kyiv A separate area of ​​the brand's creative activity is the creation of original photos and video projects, printing its own photo catalog Elsa Travel. As part of the philosophy of the creative space, it was decided to start creating a production center for children of models who collaborate and represent the brand on the catwalks of the international level. Since 2020, the PlahtaUA brand has participated in Digital Milan Fashion Week three times, which could not help but reflect on the development and creation of new couture models of dresses. Currently, the direction of kids couture is a priority in the development of the brand and is the basis of its formation in the fashion industry of Ukraine and abroad. PlahtaUA - DRESSING IN HAPPINESS